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Any of us who have worked in the service industry will sympathize with Betty Reese, Corporate Customer Relations Manager in the case “Starbuck’s Coffee: The Dorsin Issue”. The central problem of the case is identified in the opening paragraph. What should she do about Jeremy Dorsin, a loyal and frequent Starbuck’s customer? Your assignment is to lay out her viable alternatives giving the advantages and disadvantages of each. Make a firm recommendation to senior management giving rationale for this proposed solution to the Dorsin problem. It should be mentioned that you may want to combine several of your alternatives into your recommended course of action. This is always an alternative in any case assignment.