Outline and justify your start-up business model for the domestic market e.g. value proposition, target customers, distribution strategy, resources, partners, activities and costs

You will develop a business start-up proposal, and export strategy, for a business
to offer a new or substantively improved product or service.
Your proposal will:
Present your ideas as though pitching to potential investors/funders for your
new venture
Outline and justify your start-up business model for the domestic market
e.g. value proposition, target customers, distribution strategy, resources,
partners, activities and costs
Analyse international market potential and risks for the business
Identify and justify one selected international market and articulate and
justify an export strategy for that market
Draw on secondary research of the domestic and export market, selecting
factors that you consider to be most relevant for the business to compete
domestically and internationally
Draw on relevant theoretical concepts from the INTB862 paper
Use appendices as needed to provide supporting material
Acknowledge all sources of information