Marketing Research

The purpose of this project is to provide the student with the experience of applying marketing research techniques to an actual business problem of interest. You will be required to select a business or industry that you are interested in and to develop a problem that you think can be addressed through marketing research. It is important to utilize course terminology throughout your project. All project topics must be approved by the instructor before proceeding. Each student must present his or her final report at the end of the semester.