Provide a brief overview of the business, including company name,
products/services as well as other relevant information such as ownership,
age, size, facilities and resources
Succinctly describe the companys international business, for example, when
they internationalised, foreign market/s, mode of entry. This might include
information on the foreign market to provide context e.g. industry sector,
customers, competition
Apply concepts from weeks 2- 5 to analyse and evaluate the firms
international business. This is a key section of your report and you should
draw on a good range of class concepts and demonstrate in-depth
understanding of how they apply to the business in practice.
Acknowledge all sources with in-text references and a reference list.
Your report should use the following format:
Title Page (include name, ID and stream number), Introduction, Findings,
Discussion and Conclusion.
12point font, 1.5 line spacing and page numbering
