How would you incorporate social media into CompanyOnes SEO strategy? Social media optimization (SMO) has the same goals for CompanyOne as SEO, (i.e., to increase traffic to CompanyOnes website). Should CompanyOne invest more in SMO relative to SEO? Why or why not?

How would you incorporate social media into CompanyOnes SEO strategy? Social media optimization (SMO) has the same goals for CompanyOne as SEO, (i.e., to increase traffic to CompanyOnes website). Should CompanyOne invest more in SMO relative to SEO? Why or why not?