Each class we went through a different topic of said consumer box. We talked about each of the topics in the framework below. Also, you should have read about it in your book. We discussed MAO, exposure, categorization, attitudes, memory and decision making under low effort.
For the final exam write a one-page summary regarding how MAO (low vs. high) interacts with any of the topics we discussed in class. Discuss how a marketing manager may use these insights in terms of strategy/branding. Use one specific product, service or brand to provide an example.