Your principal class project for the semester is to develop an advertising and promotional plan for a business of your choice. This will be done as an individual or group effort, depending on the number of students. Whether it would be a group or individual project is to be decided on the first day of the class by the instructor. The final report is due the day of your presentation. The final report should consist of a well-integrated and carefully documented proposal that presents strategies, creative platform, media schedule, estimated expenses and possibly research that may be required for your product or service. Think of yourselves as the advertising executive in a client firm or advertising agency that is preparing an advertising plan to present to the executive committee of your client organization. As part of this project, you are to prepare an oral presentation for the class. The presentation will be evaluated on the basis of over-all communication effectiveness and creativity.