Discuss the most likely causes of the bullwhip effect for your case study company/product? Discuss how your company can cope with the bullwhip effect.

Section Four: Demand Forecasting (Starbucks)
1) Discuss the most likely causes of the bullwhip effect for your case study company/product? Discuss how your company can cope with the bullwhip effect.
2) Identify the industry for your case study company / product. Discuss possible trends for your industry. Discuss how possible trends might impact your long-term strategic forecast for your case study company / product.
3) Present and discuss the information or data that your case study company should consider when creating their product forecast. Explain why this data is important to your forecast. Discuss how will it help to reduce your forecast error?
4) Discuss CPFR and how your case study company could benefit from a CPFR process. Be sure to provide a specific example.