Discuss systems thinking and how management information systems enable the four key components of system thinking?

1. Watch the Zappos video and then answer the following question: http://www.youtube.com/watch?v=TbYotcJTBqk
– Zappos is highly focused on customer service. How can Zappos leverage their reputation into increased customer value?

2. There are 4 major steps in strategic planning. In your opinion why is it important for a marketer to perform these steps in order, and how does Marketing play a key role in the strategic planning process?

3. Discuss systems thinking and how management information systems enable the four key components of system thinking?

4. Demonstrate how a company can add value by using Porters value chain analysis. Please reference 3 of the 5 forces and 1 of the 3 generic strategies.

5. Why is it so important to integrate intuition and analysis in strategic management?

6. Explain the principal value of a vision and mission statement.