Research assignment (3,000 words) (note can be 10% either way with no penalty).
You have been asked to evaluate current social marketing and behavioural intervention measures and their effectiveness in influencing or changing visitor behaviour with respect to ONE of the following topics. Describe the problem and review past and current campaigns and strategies (these can be anywhere in the world), evaluate their effectiveness and propose future initiatives.
A. Reducing tourist flying
B. Sustainable mobility: Encouraging tourist use of public and active transport in tourism destinations
C. Reducing visitor numbers at a destination
Tables and Figures should be used as appropriate and will not be included in the word count. References are included in the word count.
Reference style must be in APA 7th style (no other referencing syle is accepted). Please make sure you provide full referencing information.
The example provided of a marketing brief can be followed as a template for this assignment which is, in essence, a marketing research report. Headings and sub-headings should also be used as appropriate.
Because assignments will be submitted electronically as doc or docx files the submitted version can be either single or 1.5 spaced. Please allow at least a 2.5-3 cm margin. It is also suggested that you use 10-12 font and make sure that the cover page has your name, ID, email address and the topic you are discussing clearly identified.