Describe the business, the business founder and the major strategy of the business.

Assignment
a) Students must listen to ONE podcast from the NPR show, How I Built This. These podcasts can be downloaded via an Apple phone or listened to on Google by going to this link: https://www.npr.org/podcasts/510313/how-i-built-this
b) Students should select one business story from the listing and listen carefully to it, taking notes as the show plays.
c) Students should then prepare a 3 page paper in which they use the knowledge gained from the podcast and from 2 additional resources about the company to respond to the following questions:
-Describe the business, the business founder and the major strategy of the business.(2 paragraphs)
-What industry does the business operate in and what are the major challenges that it faces? (2 paragraphs)
-What was a major obstacle that the founder faced and how was it overcome? (3-4 paragraphs)
-Could the founder have done anything better in the business initial years? What advice would you have provided? (2-3 paragraphs).
-What did you learn from the entrepreneur that you plan to apply to your future career in business? (2-3 paragraphs).