Case study – Marketing Strategy – The Chinese phone giant that beat Apple to Africa

Here is a really great article called “The Chinese phone giant that beat Apple to Africa.”

Please read the article and on a WORD document, please answer the following questions (please remember to put your name on top of the document):

1. How might Transsion have to possibly shift their strategy if/when big players such as Samsung or Apple also entered the African markets Transsion is in?

2. If Apple also entered those markets, what do you think their strategy should be? Similar to what Transsion has done or do something different? Please explain in terms of branding, type of phone/features, etc.

HINT: For this assignment, you don’t need to discuss operational issues (especially for ques 2) such as entry mode, etc. Please focus on more general, strategic issues.