Case Analysis: Under Armor

Primary Marketing Issues and Problems: Comprehensively summarize the case and clearly identify the business issues/problems with thorough discussions and full understanding of the issues/problems indicated in the case

Case Discussion Questions: Answer the case discussion questions thoroughly with relevant marketing concepts/theories/examples from the textbook chapters and provide comprehensive and clear development and evaluation of marketing/business solutions, and/or alternatives to resolve business problems discussed in the case.

Marketing Strategy Recommendations: Present well-reasoned & insightful marketing strategy recommendations and implementation methods supported by comprehensive and reliable evidence and/or data for the company featured in the case.

Current and Future Implications of the Recommended Marketing Ideas: Identify current as well as future implications and consequences of the recommendations/decisions you suggested.

Maximizing Positive Marketing Outcomes: Thoroughly explain how the interrelationships between the different parts and functions of the company can maximize positive outcomes with customers and suppliers in a competitive market.

Examples of Global Marketing: Thoroughly discuss global business practices of the company featured in the case with relevant examples and evidence.

Examples of Socially Responsible Business Practices: Thoroughly discuss socially responsible business practices of the company featured in the case with relevant examples and evidence.